Let's see ……..
Airtel is charging Rs.6/- per SMS sent for this contest. Assuming there are only 100 entries from say 10 cities of some 20 districts and 20 states ….....
6(Rs. per SMS) x 100(entries) x 10(cities) x 20(districts) x 20(states) i.e. = 6 x 100 x 10 x 20 x 20 = Rs.24, 00,000/-.
Rs.24 lakhs in just 20 minutes (from people trying for the Rs.2 lakhs cash prize). Imagine the scenario if 1000 entries try out from 100 cities?
The figure simply grows by 2 more zeroes and yields a whopping Rs.24 crores !!!!!
And it does not stop there. In practice, it could be another multiple of 100 or a multiple of 1000 on an average. In that case, it is 24 x 100 crores earnings in just 20 minutes on every episode!!!
And the prize money: A mere Rs.2 crores !!!!! (and from whose pocket ?????)
Smart Business By Siddharth Basu! And the best part of the above calculation is just the SMS earning!!!!! What about the Ad money ?????
A rough annual profit calculation goes like this:
(2400 x 5 x 4) (episode/month) x 12 = Rs.5, 76,000 crores.
Let even 50% get dissolved in taxes and other payments; still, you will be left with (which includes even the meagre Rs.480 crores of prize money, i.e., if every episode bags Rs.2 crores prize) – Rs.2, 88,000/- crores profit !!!!! (Only from SMS).
Therefore, a Very Simple Question: "KAUN BANEGA CROREPATI" and your options are –
A) SONY TV
B) AIRTEL
C) AMITABH BACHAN
D) SIDDHARTH BASU
Computerji, iska jawab bataiye....
Answer: All FOUR..!!!!
Now you know why AB gets so emotional when episodes end ???
Our Birth is our
Our Death is our Closing Balance
Our Prejudiced Views are our Liabilities
Our
Heart is our
Soul is our
Brain is our
Thoughts are our Current Account
Achievements are our Capital
Character & Morals, our Stock-in-Trade
Friends are our General Reserves
Values & Behavior are our Goodwill
Patience is our Interest Earned
Love is our Dividend
Children are our Bonus Issues
Education is Brands / Patents
Knowledge is our
Experience is our Premium Account
Our Aim is, 2 Tally the Balance Sheet Accurately…
& the Goal is, 2 get the ‘Best Presented Accounts’ Award!
He started writing early in life and published his first book at age 17, Main aur Woh — a ‘conversation with himself’, inspired by Frederich Nietzsche’s Thus Spake Zarathustra,[
After his schooling, he did his B.Sc. and Post Graduation in Physics, thereafter he did his MBA from Institute of Management Technology, Ghaziabad, India. During his MBA education he decided to make his career in advertising.
A 3 year old boy has been admitted to hospital for alcoholism. The unnamed child is being treated in a West Midlands hospital when it was discovered that he had been given alcohol regularly for at least 6 months.
The Heart of England NHS Trust identified a string of underage children with serious drinking problems in a study last year and this was the youngest and most troubling case. Doctor’s fear that the boy will suffer withdrawal problems such as mood swings and the shakes, but could – more seriously – have suffered brain damage.
Nicolay Sorensen from Alcohol Concern said:
“To be diagnosed alcoholic, it’s possible this child would have shown a physical dependency. ’They would have had to ingest enough to cause withdrawal symptoms. It is a horrifying case.”
No details of the child’s background have been given, but the case will serve to highlight concerns about the availability of cheap alcohol for home use through supermarkets – and comes on the day that drink charities have pulled out of the Government’s proposed ‘alcohol responsibility‘ deal.
We’re in two minds on the issue, being both fans of the drink and opponents of people being sick outside our house. But using extreme outlying cases like this as a basis of or justification for law is rarely helpful. It’s also worth nothing that, despite the horror stories and tabloid front pages, we’ve been drinking less booze in Britain for several years now, so perhaps some of the bluster and hand-wringing is a little misplaced.
No comfort to the 3 year old boy, of course. Godspeed little man – and hope the rest of your life works out better for you.
[img courtesy: Wikimedia]
Liverpool FC, an English professional football club, bid goodbye to its 17 years of association with a famous beer brand Carlsberg (Probably the best beer brand in the world) last year. Back in India, one of the greatest batsmen in the history of Indian Cricket declined an offer to endorse a top liquor brand. Sports world is truly moving towards a healthier lifestyle; or rather they have taken responsibility to guide the youths globally. How I wish I was right. Both of these deals may have same consequences, but they don’t have common intention. Liverpool dumped Carlsberg for a better offer from Standard Chartered and the Indian batting maestro dumped the offer for his values, social responsibilities and a promise made to his late father, Mr. Ramesh Tendulkar.
The legendary Sachin Tendulkar has proved his skills on the cricket field, but his gesture is worth appreciating. Soon after the news, Maharashtra Government appreciated the master-blaster’s decision of choosing principles over money. Maharashtra Government very cleverly appreciated him but has not adhered to his principles. Sachin has sacrificed Rs. 20 crore offered to him, but Maharashtra Government is not willing to sacrifice the lucrative tax revenues. They allow licensing of liquor and then initiate de-addiction policy as a social service.
“I know that I have influence on youngsters and I don’t feel that I want them to think if I should endorse these products I want them to use them,” said the famous footballer Pele who was also known as the Black Pearl. The little master has followed the same path and has kept his word. His father had told him that people will offer lot of money for ads but he should never endorse brands that are not good for youngsters. He had promised his father that he will never endorse alcohol and Tobacco brands ever in his life. A true example of an icon indeed.
For the country like India, where most of the young people follow one ‘Ma’ i.e. Cinema; and Cricket is considered a religion, both these medium affect and inspire the citizens. Sachin Tendulkar’s action is surely an example set for the legendary actors like Mr. Amitabh Bachchan who flaunted his cigar for ‘Family’ or recently to Mrs. Aishwarya Rai Bachchan who was seen doing the same on the posters of ‘Guzarish’.
On the other hand, Cigarette and Liquor industry are very important tax revenue hubs. Consumption of Beer has jumped 51% from 70 million cases in 2002 to 105 million cases in 2006. The consumption of Indian made Foreign Liquor (IMFL) grew 53% to 115 million cases. Between April to August end this year, the Delhi Government raked Rs. 776.56 crore excise tax on liquor. It provides employment to many. It is like raising a question ‘is the very existence of Tobacco and Liquor Industry ethical?’ Every citizen of India has got a right to consume what has been offered legally. After all India is a free country.
MS Dhoni, who was MTV youth icon in 2006, has happily signed the deal of Rs.26 crore for three years with UB group. Sachin, as usual, has gone beyond this. With this step, he has become an icon for the youth icons, both off and on field.
I also feel that one cannot force anyone to do anything. After the rejection from Sachin, the offer will go to some other celebrity who will happily endorse it. Neither will it make any difference to the liquor firm, nor will it make a deep enough impact for drunkards to stop drinking. What if Sachin had endorsed the ad and donated Rs. 20 crore towards the making of a hospital or initiating some social welfare programs? The money intoxicated in the liquor world would have entered a better world for progress of mankind.
Let’s raise a toast for the inspirational decision!
‘Cheers’ to Sachin!
Aadhey adhoorey khwaab jo, poore na ho sake..
Ek baar firse nind mein woh khwaab bone do..
Jaagey hai der takk humein, fursat se marne do..
Thodisi saans baaki hai, sukoonn se lene do..
Jalle hue khwaab the mere, raakh bhi na bann paaye..
ek baar firse maut ka, khuraak hone do..
Sometimes I become speechless when I talk of mumbai.. Mumbai is mumbai..
You have no words to express it.. Mumbaikars have no words to express it.. May be because they really can't express it, or may be they just can't keep their words..
That's when you realize that mumbai is actually fake.. hollow..
Anyway, words and mumbai don't go hand in hand.. Forget about professional commitments, don't believe in their promises too..
Because that is mumbai.. Speechless.. Mute..
Sent from my Nokia phone
Posts
All Comments
