Pharma and Food Industry are believed to be recession free. Google and MAMA brand have proved themselves as recession proof! Just one observation and addition to the above mentioned big names:- Formal Suits for MBA student during recession time!
When I got the formal SUIT of our B-School, I had the HOPE that I will wear it in all the interviews before the final one! B-School had the HOPE of making me wear that SUIT for those interviews! and here comes RECESSION! If at all, the recession continues for say 10 years! My HOPE will compel me to buy that SUIT even when its RECESSION..
Till now I have used my Suit only for the photo shoots! That's because the placement season is yet to come! But still, 1.5 years have gone!
Anyway, I am sure placements will be fine this year. But what if there was Recession again?? No (few) placements again?? Will the college ask us not to buy SUITS?? After all, it is sheer stupidity to waste money in suit that is brought only for photo shoots! Here comes HOPE! And that is the only reason why the juniors will buy the same suit.. for "placements interview" even though it is recession..
You may be a pessimist. But you have the tendency of not avoiding the factor of optimism which is hiding somewhere in the form of HOPE!
(Formal Suits are college uniforms in Indian B-Schools, but are rarely used on daily basis)
who cares! After all you don't need formal SUITS to make profits.. you don't have profits in RECESSION.. and you are not advised to HOPE in this scenario
Some businesses have crucial growth drivers that makes them recession proof.. Some businesses have that HOPE factor which plays with emotions and drives the business.. All other are in loses (in recession)
So as the Legen.. wait for it.. dary quote goes.. SUIT UP!
(Readers(if any) are advised not to get into technical or financial terms as I neither play with machines nor do I play with numbers! Discussion based on emotions is encouraged which does not imply that I play with them)